StatCounter Saves the Day
Wednesday, October 24th, 2007Last week, I met with my clients, and neighbors, from Out of the Box Party to talk about some things that could make their online presence a little more robust. After discussing ideas for content and layout, I asked how things with their new StatCounter were going.
Kim, the Marketing Director, said she couldn’t believe the power such a small (and free) piece of code could provide. She realized that much of what they had done online up to this point was truly guesswork - guessing about how people found them online, guessing what their popular pages were, guessing what keywords they should be focusing on, etc.
Now, the sister duo at www.outoftheboxparty.com has powerful insight into their website that allows them to market more effectively through their online catalog.
For example, it turns out that the most popular keyword phrase used to find their site is “party in a box,” which is light years from what they had previously thought.
Bottom line is that you can’t have an effective website strategy if you don’t know how people are using your site. If you’re unsure about how to install StatCounter’s code, email me.
