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	<title>Words to the Wise</title>
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	<link>http://jasonpedley.com/blog</link>
	<description>The Free Advice and Information Column of Freelance Copywriter and Marketing Strategist Jason Pedley</description>
	<pubDate>Fri, 26 Sep 2008 13:55:57 +0000</pubDate>
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		<title>5 Reasons for Small Businesses to Blog</title>
		<link>http://jasonpedley.com/blog/2008/09/24/5-reasons-for-small-businesses-to-blog/</link>
		<comments>http://jasonpedley.com/blog/2008/09/24/5-reasons-for-small-businesses-to-blog/#comments</comments>
		<pubDate>Wed, 24 Sep 2008 14:00:09 +0000</pubDate>
		<dc:creator>JasonPedley</dc:creator>
		
		<category><![CDATA[Copywriting]]></category>

		<guid isPermaLink="false">http://jasonpedley.com/blog/?p=183</guid>
		<description><![CDATA[It doesn&#8217;t matter if your website is designed for search engines, human visitor or both - fresh, original content is a major key to online success. One of the best ways to create that content is to add a blog into your site, or to simply use blog software such as WordPress as the basis [...]]]></description>
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		<item>
		<title>Internet Marketing and the &#8220;Trust Factor&#8221;</title>
		<link>http://jasonpedley.com/blog/2008/09/09/internet-marketing-and-the-trust-factor/</link>
		<comments>http://jasonpedley.com/blog/2008/09/09/internet-marketing-and-the-trust-factor/#comments</comments>
		<pubDate>Tue, 09 Sep 2008 14:56:25 +0000</pubDate>
		<dc:creator>JasonPedley</dc:creator>
		
		<category><![CDATA[Copywriting]]></category>

		<guid isPermaLink="false">http://jasonpedley.com/blog/?p=191</guid>
		<description><![CDATA[Every day, people buy millions of dollars worth of goods and services from companies that operate solely or partially online. Some of these goods and services are bought within seconds, others require buyers to develop some sort of affinity, or trust, for the company and its product or service.
But where does this trust come from?
Believe [...]]]></description>
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		</item>
		<item>
		<title>Interview With Graphic Designer Shannon Brenek of Grey Dog Design: Part II</title>
		<link>http://jasonpedley.com/blog/2008/09/06/interview-with-graphic-designer-shannon-brenek-of-grey-dog-design-part-ii/</link>
		<comments>http://jasonpedley.com/blog/2008/09/06/interview-with-graphic-designer-shannon-brenek-of-grey-dog-design-part-ii/#comments</comments>
		<pubDate>Sat, 06 Sep 2008 11:58:46 +0000</pubDate>
		<dc:creator>JasonPedley</dc:creator>
		
		<category><![CDATA[Copywriting]]></category>

		<guid isPermaLink="false">http://jasonpedley.com/blog/?p=190</guid>
		<description><![CDATA[In part one of my interview with Shannon Brenek, we talked about her work as a freelance designer and as a designer during her agency days. In part two of our discussion we&#8217;ll talk about how Shannon keeps her design skills sharp and how she address the issue of shrinking client budgets&#8230;
Jason Pedley: I&#8217;ve seen [...]]]></description>
		<wfw:commentRss>http://jasonpedley.com/blog/2008/09/06/interview-with-graphic-designer-shannon-brenek-of-grey-dog-design-part-ii/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Interview With Graphic Designer Shannon Brenek of Grey Dog Design: Part I</title>
		<link>http://jasonpedley.com/blog/2008/09/05/interview-with-graphic-designer-shannon-brenek-of-grey-dog-design-part-i/</link>
		<comments>http://jasonpedley.com/blog/2008/09/05/interview-with-graphic-designer-shannon-brenek-of-grey-dog-design-part-i/#comments</comments>
		<pubDate>Fri, 05 Sep 2008 07:30:42 +0000</pubDate>
		<dc:creator>JasonPedley</dc:creator>
		
		<category><![CDATA[Copywriting]]></category>

		<category><![CDATA[Design]]></category>

		<category><![CDATA[Clients]]></category>

		<category><![CDATA[Graphics]]></category>

		<guid isPermaLink="false">http://jasonpedley.com/blog/?p=189</guid>
		<description><![CDATA[As part of my new and improved website that will be online in the coming weeks, I&#8217;m adding more &#8220;Partner Services&#8221; to my existing line of copywrting, SEO and web content development services.
Part of my partner services involves graphic design. I&#8217;ve worked with many in my time, and have built a good relationship with a [...]]]></description>
		<wfw:commentRss>http://jasonpedley.com/blog/2008/09/05/interview-with-graphic-designer-shannon-brenek-of-grey-dog-design-part-i/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Google Alerts - Still OK in Jason&#8217;s Book</title>
		<link>http://jasonpedley.com/blog/2008/09/03/google-alerts-still-ok-in-jasons-book/</link>
		<comments>http://jasonpedley.com/blog/2008/09/03/google-alerts-still-ok-in-jasons-book/#comments</comments>
		<pubDate>Wed, 03 Sep 2008 19:15:43 +0000</pubDate>
		<dc:creator>JasonPedley</dc:creator>
		
		<category><![CDATA[Business Advice]]></category>

		<category><![CDATA[Clients]]></category>

		<category><![CDATA[Twitter]]></category>

		<category><![CDATA[@JPJay411]]></category>

		<category><![CDATA[Alerts]]></category>

		<category><![CDATA[Google]]></category>

		<category><![CDATA[Stalking]]></category>

		<guid isPermaLink="false">http://jasonpedley.com/blog/?p=188</guid>
		<description><![CDATA[I know I&#8217;ve talked to you about using Google Alerts to mine competitive data, keep on top of your online brand and even use it snag property deals before there&#8217;s even a sign on the front lawn. Those uses have always been no-brainers to me.
And to me, there&#8217;s still no fuzziness about using Google Alerts [...]]]></description>
		<wfw:commentRss>http://jasonpedley.com/blog/2008/09/03/google-alerts-still-ok-in-jasons-book/feed/</wfw:commentRss>
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		<item>
		<title>More INfact from Chief Executive Magazine</title>
		<link>http://jasonpedley.com/blog/2008/08/21/more-infact-from-chief-executive-magazine/</link>
		<comments>http://jasonpedley.com/blog/2008/08/21/more-infact-from-chief-executive-magazine/#comments</comments>
		<pubDate>Thu, 21 Aug 2008 15:18:42 +0000</pubDate>
		<dc:creator>JasonPedley</dc:creator>
		
		<category><![CDATA[Copywriting]]></category>

		<guid isPermaLink="false">http://jasonpedley.com/blog/2008/08/21/more-infact-from-chief-executive-magazine/</guid>
		<description><![CDATA[A couple more facts for your day - as if you didn&#8217;t have enough:
___
The annual amount by which McKinsey &#38; Co. estimates the U.S. is &#34;overpaying&#34; for health care: $477 billion
The fraction of U.S. health care spending represents as part of global health care spending: 50%
___
Percentage of Americans who had, by March 2008, made summer [...]]]></description>
		<wfw:commentRss>http://jasonpedley.com/blog/2008/08/21/more-infact-from-chief-executive-magazine/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Search Engine Use is on the Rise (ya think?)</title>
		<link>http://jasonpedley.com/blog/2008/08/21/search-engine-use-is-on-the-rise-ya-think/</link>
		<comments>http://jasonpedley.com/blog/2008/08/21/search-engine-use-is-on-the-rise-ya-think/#comments</comments>
		<pubDate>Thu, 21 Aug 2008 14:35:03 +0000</pubDate>
		<dc:creator>JasonPedley</dc:creator>
		
		<category><![CDATA[Business Advice]]></category>

		<category><![CDATA[Search Engines]]></category>

		<guid isPermaLink="false">http://jasonpedley.com/blog/2008/08/21/search-engine-use-is-on-the-rise-ya-think/</guid>
		<description><![CDATA[According to a report by Pew Internet &#38; American Life Project, 49% of those who use the Internet also use search engines such as Google and Yahoo! on any given day. Sources with the project say this is an indicator of search engine users&#8217; desire to be in the &#8216;driver&#8217;s seat&#8217; and find what they [...]]]></description>
		<wfw:commentRss>http://jasonpedley.com/blog/2008/08/21/search-engine-use-is-on-the-rise-ya-think/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Thanks Google&#8230;.I Think?</title>
		<link>http://jasonpedley.com/blog/2008/08/01/thanks-googlei-think/</link>
		<comments>http://jasonpedley.com/blog/2008/08/01/thanks-googlei-think/#comments</comments>
		<pubDate>Fri, 01 Aug 2008 19:33:04 +0000</pubDate>
		<dc:creator>JasonPedley</dc:creator>
		
		<category><![CDATA[Copywriting]]></category>

		<guid isPermaLink="false">http://jasonpedley.com/blog/?p=180</guid>
		<description><![CDATA[
Just a quick shout out to Google for wanting to keep the sun out of my eyes.
A tube of SPF 75 for my head would have been nice, too.
Oh well, now I have a thinking cap&#8230;er&#8230;visor.

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		<item>
		<title>It&#8217;s Like a Summer Home, Except it&#8217;s for SEO Content Writing</title>
		<link>http://jasonpedley.com/blog/2008/08/01/its-like-a-summer-home-except-its-for-seo-content-writing/</link>
		<comments>http://jasonpedley.com/blog/2008/08/01/its-like-a-summer-home-except-its-for-seo-content-writing/#comments</comments>
		<pubDate>Fri, 01 Aug 2008 14:23:37 +0000</pubDate>
		<dc:creator>JasonPedley</dc:creator>
		
		<category><![CDATA[Copywriting]]></category>

		<guid isPermaLink="false">http://jasonpedley.com/blog/?p=178</guid>
		<description><![CDATA[If you got my latest Words to the Wise newsletter today, you might have noticed that when you click on a couple of the links, you get taken to a place call writing-for-web.com.
Don&#8217;t worry, it&#8217;s not some attempt to lead you from my main blog, it&#8217;s a way to get you to my &#8220;SEO summer [...]]]></description>
		<wfw:commentRss>http://jasonpedley.com/blog/2008/08/01/its-like-a-summer-home-except-its-for-seo-content-writing/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Writing Content for Clients in Different Sectors</title>
		<link>http://jasonpedley.com/blog/2008/07/31/writing-content-for-clients-in-different-sectors/</link>
		<comments>http://jasonpedley.com/blog/2008/07/31/writing-content-for-clients-in-different-sectors/#comments</comments>
		<pubDate>Fri, 01 Aug 2008 01:28:44 +0000</pubDate>
		<dc:creator>JasonPedley</dc:creator>
		
		<category><![CDATA[Clients]]></category>

		<category><![CDATA[Copywriting]]></category>

		<category><![CDATA[Web Copy]]></category>

		<guid isPermaLink="false">http://jasonpedley.com/blog/?p=176</guid>
		<description><![CDATA[Part of the challenge in my day-to-day freelance life is writing content for my varied clients. And while it is a challenge, it’s also a lot of fun. Where else can I write about Central America second homes, mobility scooters for seniors and travel nurses all in the same day?
I suppose I could do that [...]]]></description>
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